Work

Building out content about new products such as Yieldstreet IRA and Yieldstreet Prism Fund across the Yieldstreet blog, resource center, marketing landing pages and FAQs.

SEO optimizing legacy content to improve rankings for specific match phrases.

Writing content to educate investors about concepts that support their understanding of complex financial products.

Social media strategy, content creation, management and performance monitoring.

Working on cross-functional projects with teams across the company on any and all required content.

Educational Content (long form)

What is collateral? Definition, meaning, and example ⟶

What is the difference between retail and institutional investors?⟶

Marketing Content (long form)

How to create wealth and invest outside the stock market⟶

The Lifecycle of a Yieldstreet Investment⟶

Yieldstreet Portfolio Snapshot⟶

Landing pages

5 ideas on building wealth outside the stock market⟶

Discover the Yieldstreet IRA⟶

Webinars

Webinar Recording: Investing in the Face of Uncertainty⟶

Yieldstreet Prism Fund: A Deep Dive⟶

Thought Leadership content (ghostwritten, published on NASDAQ)

How to See Opportunity in Distressed Debt⟶

Social Media Channels

November 2017-August 2019

Content Manager

Content production, management and strategy for both Compunnel Staffing and StafflinePro.

Wrote all the content for the Compunnel Staffing website, established an inbound marketing strategy.

Developed and executed a content marketing strategy to establish the Compunnel brand as a thought leader in the staffing space.

Created a variety of content from thought leadership blogs, case studies, e-books, whitepapers, social media ads, videos, email campaigns and in-app messages to engage with the audience.

Increased followers and engagement across all social media platforms, especially LinkedIn.

Completed QA of their proprietary technology StafflinePro to ensure Minimal Viable Product was ready for launch.

Now working to improve conversion and engagement for the product across the board.

May 2017

Master of Science, Media Management

Presented a solution to create an additional revenue stream through programmatic advertising for SmartWork Media to their CEO, professors as well as fellow students.

2014 - 2015

Head of Content

Built and ran a Content Team consisting of two copywriters and three designers to generate content for both Product UX as well as Marketing.

Created a variety of long and short form content to both market to the audience as well as messaging to inform and engage with users. This included blogs and thought leadership content as well as in-app messaging, a user manual, email marketing, videos and articles for media relations.

Work closely with the User Engagement team to improve the onboarding process flow and improve user retention for the app resulting in a 15% increase in daily active users.

Continuously improving the Taskworld blog content strategy and design, taking readership from 26 visitors a month to a consistent readership of over 2000 within a year.

Establishing a process around getting user testimonials and implementing user feedback

Working closely with Research, Design and Engineering teams to support innovation and improvement of app features.